- +45%
Increased Web Traffic
Vishal Surtani helped BENTON achieve a 45% increase in web traffic through strategic digital initiatives. By optimizing SEO, enhancing user engagement, and leveraging targeted campaigns, Vishal transformed their online presence, driving significant growth and amplifying brand visibility.

About BENTON
BENTON Group is a renowned Italian fashion brand founded in 1965, celebrated for its vibrant knitwear and bold advertising campaigns. Known for promoting diversity and social issues, its “United Colors of BENTON” slogan reflects its commitment to inclusion. The brand operates globally, offering stylish, high-quality clothing for men, women, and children.

The challenge
BENTON faced declining web traffic due to outdated SEO strategies, low user engagement, and ineffective digital campaigns. Vishal Surtani’s team tackled these challenges head-on by conducting an in-depth audit to identify gaps, implementing advanced SEO techniques, and revamping website content to enhance visibility. They also introduced interactive features to improve user experience and launched targeted marketing campaigns to drive traffic. Data-driven analytics allowed the team to track progress and fine-tune strategies in real time.
Through persistence and innovation, the team successfully overcame these hurdles, resulting in a remarkable 45% increase in web traffic and a stronger digital footprint for Benetton.
Services Used:
STRENGTH IN NUMBERS
Business impact
The 45% increase in web traffic, driven by Vishal Surtani’s team, significantly boosted BENTON’s online presence, leading to higher brand visibility and customer engagement. This surge in traffic translated into increased sales, improved customer retention, and a stronger digital foothold, ensuring sustained business growth. The results of our collaboration are as follows:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
World-Class Digital Marketing Support
Vishal Surtani delivered world-class digital marketing support to BENTON, transforming their online presence. Through advanced SEO, targeted campaigns, and engaging content strategies, his team boosted web traffic by 45%, elevating brand visibility and driving impactful business growth.
“Vishal Surtani and his team provided exceptional digital marketing support, transforming our online strategy. Their innovative approach led to a 45% increase in web traffic, boosting brand visibility and engagement. A truly world-class experience with measurable results!”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+77 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions